Having a website is a great way for your business to connect with new customers. Unfortunately while building a website has brought instant success for some businesses, it has the potential to be an absolute disaster for others. Poor website design is often the primary reason for a website’s failure. This is because it fails to engage the user. We show you how to identify poor web design and how to apply best practice web design principles.
Color Usage
When using colours on your website it helps to select colours which are not too intense. Use white background with black text to aid readability, users will commonly associate links with blue text and an underline. If you change this try to keep the underline in place and give the link a unique colour to separate it from your normal text. Try not to exceed using more than 5-6 different colours on your website. Your website delivers information much like a book, it’s not a Jukebox.
Usability
How many times have you visited a website and not been able to find what your looking for? What did you do?
Research shows that users who can’t find their way around easily (usually between 5 and 30 seconds) will often leave your website. If the information contained on your website is difficult to read or poorly structured chances are users won’t be able to find what they were looking for.
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